Ted Baker
I will always put the fine into refined
British Style with Personality
Ted Baker has a strong reputation for fashion and design, and their eyewear reflects that. Launched in Glasgow in 1988 as a shirt specialist, Ted Baker has become a well-respected lifestyle brand. Since moving into eyewear in the early 2000s, they've built a following for frames that combine classic British style with a bit of personality.
What Makes Ted Baker Different:
Ted Baker frames are designed to have character. Whether it's through bold patterns, distinctive prints, or interesting hardware details, these are frames that don't take themselves too seriously. They're well-made and thoughtfully designed, but they also have a sense of fun about them, which reflects the brand's philosophy of being "no ordinary designer label."
The brand offers a good range of styles for both men and women. You'll find classic shapes given a contemporary twist, and there are also options with more personality if you want something that stands out a bit. Their collections include options like Universal Fit styles (with build-up nose pads for better comfort) and Finely Framed collections for a more refined look.
Practical Considerations:
- Well-made acetate and metal frames
- Distinctive design details: prints, patterns, and branded hardware
- Available in prescription and sunglasses options
- Specially designed collections (wider fitting, children's ranges)
- Good value for British-designed eyewear
- Combines classic shapes with contemporary touches
- Options for various face shapes and sizes
Who Chooses Ted Baker:
Patients who want frames with character and good build quality. If you appreciate that Ted Baker is a proper British brand with genuine design heritage, and you want frames that have a bit more personality than standard high street options, Ted Baker is worth exploring. They work well for people who want their eyewear to reflect their style without being too bold or unconventional.
Come in and have a look. Ted Baker has some really nice options that bridge the gap between classic and quirky. We can help you find something that works for your face shape and prescription needs.
What our patients say:
"May I thank everyone from Dr Frampton to Laura who fitted me up to the glasses I specifically had in mind to Andrea who give her professional advice assisting with my decision in obtaining the glasses I wanted, this resulted in immediate repeat business, buying a present for my wife, a pair of Meta Ray Ban and why not a pair of Meta Ray Ban for myself, getting prescription lenses in those ones in time for Christmas, finally thanks to Gayle for the hand over of the Ray Ban, they are a game changer, I’m so thankful I have a great professional team that’s been looking after me for this last 8 years, all the best everyone."
Graeme Coulson
December 2025 | Google Review
"While on holiday in Bonny Northumberland I had the misfortune to wake up with a sudden onset of floaters. Knowing this could potentially be serious I contacted Aaron's and was seen that morning as an emergency. A thorough examination by Andrew put my mind at rest. And saved me waiting hours to be seen in Eye Emergency Dept in the RVI. Wonderful practice with super friendly staff who went above and beyond. Thanks again to everyone there."
Andrea Kirton
December 2024 | Google Review
"My family and I have been using Aaron Optometrists for nearly 30 years and the service we have received has been outstanding. All the team, especially Dr Peter Frampton have been friendly, knowledgeable and helpful. I would highly recommend Aaron Optometrists and their commitment to excellence ensures a hugely positive experience for every patient."
Neil Burnett
January 2026 | Google Review
“Excellent service. The eye test was very thorough. Everything was clearly explained. Professional and caring service. All staff are friendly and go out of their way to ensure you choose the correct lenses and glasses to suit you and your lifestyle. I wouldn't go anywhere else.”
Lynn Sailes
July 2021 | Google Review
“Always a friendly and professional service. Andrew & Peter very helpful, knowledgeable and punctual for eye tests and contact lenses check up....Would recommend”
Su Wilkins
June 2024 | Google Review
“I attended Aarons Opticians in Ashington last week for a long overdue eye test, hoping for the best but knowing deep down that some form of lenses were required. And I have to say that the whole experience was consummately professional from start to finish...
Mike Miller
July 2024 | Google Review